Marketing

Marketing is the process by which companies create customer interest in goods or services. It generates sales strategy behind the technology and commercial communications, and commercial developments. is an integrated process by which companies can build strong customer relationships and create value for customers and for themselves.

Marketing is used to identify customers, customer satisfaction,and keep customers. With the client and focus on its activities, it can be concluded that the Department of Marketing is one of the key components of business management. Marketing has evolved to cope with the recession in developing new markets resulting from the mature markets and excess capacity in the last 2-3 centuries. [Citation needed] and the adoption of marketing strategies requires companies to shift from a focus on production for the perceived needs and wants of its customers as a way to stay profitable. [Citation needed]

Term marketing concept holds that achieving organizational goals depends on knowing the needs and desires of target markets and provide the required consent. and suggests that in order to meet its organizational objectives, an organization should anticipate the needs and desires of consumers and to meet these more effectively than competitors.

Marketing is defined by the American Marketing Association (AMA) as "activity, a set of institutions and processes to create, communicate, and to provide and exchange offers that have value for customers, clients, partners and society as a whole." [3] The term developed from the original meaning, which refers literally to go to the market to buy or sell goods or services. I've seen from the viewpoint of display systems, sales and marketing, engineering, and views the process of "a set of processes that are interdependent and intertwined with other tasks, [4] that can be improved using a variety of methods is relatively new."

Chartered Institute of Marketing Marketing is known as "the management process responsible for identifying and sign and meet customer requirements profitably." [5] is a different concept of marketing on the basis of the value that provides the role of marketing to help increase shareholder value. [6] In this context, marketing is defined as "the management process seeks to maximize returns to shareholders through the development of relations with our clients and create a competitive advantage." [6]

Marketing practice tends to be viewed as a creative industry in the past, which included advertising, distribution and sale. However, because the academic study of marketing makes extensive use of the social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, recognized far and wide career as a science, which provides many of the universities to provide the degree of Master of Science (MS) programs. The overall process begins with marketing research and go through market segmentation, business planning and implementation, and ending with the promotional activities before and after the sale. It is also related to many of the creative arts. Marketing literature is also adept at reinventing itself and vocabulary according to the times and culture.

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Marketing Research
Main article: Marketing Research

Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information. Then this information is used by managers to plan marketing activities and measure the nature of the marketing environment of the company and the achievement of the information from the suppliers. Researchers marketing the use of statistical methods such as quantitative research and qualitative research, and tests of hypothesis, tests and chi square, linear regression, correlation, frequency distribution, Poisson distribution, binomial distribution, etc. to explain their findings and turn data into information. Extends the process of marketing research on a number of stages including the definition of the problem, and develop a plan of research, collection and interpretation of data and dissemination of information in the form of a formal report. The task of marketing research is to provide management information relevant, accurate and reliable and valid, and current.

A distinction should be between research, marketing and market research. Related to market research to research in a particular market. As an example, the company may conduct research in the target market, after selecting the appropriate market segment. In contrast, marketing research relates to all research conducted in marketing. Thus, market research is a subset of marketing research.
[Edit] The marketing environment
Main article: Environment Marketing
Market Segmentation
Main article: Market Segmentation

Relating to market segmentation to divide the consumer market to people with similar needs and wants. For example, if the use of Kellogg's cereal in this example, the Frosties are marketed for children. The marketing of crunchy nut cornflakes for adults. All of the above commodities denote the two products that are marketed to two distinct groups of people, such as people with needs, and qualities, and wants.

Being the purpose of market segmentation for the two main issues. First, it allows for better allocation of fragmentation of the limited resources of the company. The company has only a certain amount of resources. Accordingly, should the options (and appreciate the related costs) in the service of certain categories of consumers. In addition it can serve a variety of tastes from contemporary western consumer better. With more diversity in the tastes of modern consumers, and companies take note of the use of multiple services of the new markets.

Can be defined in terms of market segmentation shortcut Sao Tome and Principe, and that means a piece, and the target position.
Types of Market Research

Marketing research, as a sub-group aspect of marketing activities, and can be divided into the following parts:

* Preliminary research (also known as field research), which involves the delivery and assembly for the purpose of research it was intended.
Research is carried out at the beginning * High School (also referred to as desk research), for one purpose, but often used to support other purpose or ultimate goal.

From these definitions, and example of the preliminary research carried out that research in the health food market, which is used only to make sure the needs / wants of the target market for health food. Is secondary research, again according to the definition above, the research related to healthy foods, but their use by the company interested in developing related products.

Preliminary research is often costly for the preparation and collection and interpretation of data from the access to information. However, while the secondary research is relatively inexpensive, it can become, in many cases, outdated and obsolete due to its use for another purpose than that which is the intent. It can also make a preliminary research divided into quantitative research and qualitative research, which, as the labels suggest, related to research methods and non-numerical, numerical techniques. The appropriateness of all research depends on whether you can quantify the data (quantitative research), or whether it was necessary to self-concepts, non-numeric or abstract of the study (qualitative research).

There is also a means of additional research and marketing, which are:

* Exploratory research, which relates to research that verify this assumption.
* Descriptive, which as the name suggests, describes the "what is."
* Predictive research, and this means that research conducted to predict the occurrence of the future.
* Research firm, for the purpose of extracting a result of the search process.